BRIDGING THE LAST MILE
Communication needs to reflect the times. It needs relevance and evolving while moving ahead and staying in sync with the present. Our team, which has more than three decades of exposure to the world of communication understands this best. We take every effort to be up to date, and our work is contemporary. Our work on multiple international and domestic brands how our ideas are committed to the cause of effectiveness and exemplariness.
In the fields of branding, above and below the line communications, and packaging – ensuring the clients’ success and growth has always been the springboard for our endeavours. AT BTL we bridge the demands of the market and the capabilities of the client with work that connects at both rational and emotional levels. We have always been open to challenges as much we are open to valuable feedback and suggestions. Because to grow in the marketplace, it is important that agency and client grow together.
FOUNDER
Pitam De Sarker cut his teeth and then developed his point of view in advertising. He was a VP Creative in JWT. Not only does he have an eye for detail in designing but also an exhaustive understanding of strategic and business side of a brand.
His experience spans ATL, Design, Exhibitions, Retail Merchandising, BTL and Experiential. He headed JWT Connect (Experiential & Design Cell) and turned the SBU into one of top revenue generating units in India.
Pitam worked as an Brand Custodian for diverse range of brands over a period of 27 years at JWT and Ogilvy: Citibank, Lux, Sunsilk, Ford, Ponds, Rin, FedEx, Hindustan Motors, Phillips, Knorr, HPCL, Ashok Leyland, Parryware, Reynolds, LIC, Shaw Wallace, Godrej & Boyce among others.
After a decade working with two major advertising agencies in the country, he decided to do something on his own. In the beginning of 2013, he started a compact shop named LOGGERHEADS with two young chaps. Today, Loggerheads has expanded into Healthcare communication and running with 40 professionals.
He believes that one of the most effective ways to reach consumers in the current scenario is a one to one interaction that is best achieved through experiential advertising. Combined with digital support, this mode of advertising can bridge many a gaps in the communication highway. Especially the ones closest to the consumer in the buying process – the proverbial last mile, which often proves to be difference between make or break!
A technology geek and an entrepreneur, Biswajit was Head IT, Ogilvy Group, SAARC.
He was responsible for strategic planning and implementation of IT services and created an envious IT backbone for the Group.
After serving with Ogilvy for over 20 years and he moved on to pursue his creative interest in Digital Communication and co-founded Mio Digital. Mio is one of hottest Digital Agency in the town and boasts an impressive Client list in likes of Bajaj Auto, ICICI Prudential, DSP BlackRock, Fever FM 104 etc.
He is a co-founder of LOGGERHEADS, who’s vision & mission to develop a people friendly organization without any Hierarchy culture.
FOUNDER
Carefully carried out events
Of experience in industry
Satisfied clients in the country
+91 9967063427
+91 9833130851
info@btl.com
